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& Juliet
Social Media Campaign
Case Study

Crafting an awards campaign strategy and creative way to showcase media assets

Assignment

AKA NYC wanted to submit an awards entry for the overall social media launch and campaign strategy for & Juliet.

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I was tasked with creating an entry that best captured the essence of the hit show, showed off our knowledge of our target audience (Gen-Z and Millennial), and leveraged our dynamic content.

Solution

I decided to create a custom case study website with several objectives in mind:

  • Highlight the style, brand, and voice of & Juliet.

  • Showcase our strongest media assets.

  • Display the strategy and motivations behind our social campaign.

My Contribution & Results

  • Served as lead Award Producer, facilitating seamless collaboration between our Social Media and Creative departments.

  • Leveraged my past experience in UX design to create a simple, yet impactful website.

  • Took the lead in writing all website copy.

  • Selected media assets that best represented our skills and strategic insights.

  • We won a Gold Clio Entertainment Award, two Gold Davey Awards, Webby Honoree, and more for our entry.

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